They can also be tapped as product testers and review writers on tech products that interest them.Ĩ.(1). Build a strong relationship with them by offering special offers and engaging in one-on-one communication that resonates with their concerns and needs. Take care of them, because they’ll help you expand your reach and bottom line. They’re loyal to your brand and want to spread awareness about it. These are your long-term subscribers or people who buy from you repeatedly. (1).(3).Loyal customers: These are your most profitable customers. For example, a one-off customer might buy a pair of shoes from you in order to fill out their wardrobe-and then never return.Ĩ.(1). (1).(2).One-off Customers: Sometimes referred to as spray and pray customers, these are people that purchase your product or service once. You should also cultivate your relationships with these customers so they come back when they’re ready for their next upgrade.Ĩ.(1). To successfully sell to these customers, you need to provide them with new product information and upgrades to keep them up-to-date. Some technologies have very long life cycles, meaning it could be years between a customer’s initial purchase and their subsequent upgrade. For sure they are very much pleased with the quality you are providing.
(1).(1).(1).Returning customers: Customers willing to often visit and coming back regularly is your returning customer.
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